COMMUNICATION DESIGN
AIM-ALCO Supply
Design a logo representing the merge of three companies--AIM Supply, AIM Fleet America, and ALCO Supply.
Motion and progress: The “road” inside the A communicates direction, progress, and reliability—core traits in supply chain and logistics.
Foundation in industry: The half-gear base grounds the logo in AIM ALCO’s MRO heritage, signaling that all operations rest on mechanical precision and dependability.
Authority and tradition: The bold serif font conveys experience, longevity, and trust—important qualities for a company with decades of expertise.
Color rationale: blue emphasizes reliability, professionalism, and trust, while red accents add energy, momentum and condence. Together, they convey American strength.
ApolloEdge
Professional Masking Tape
Create new brand identity for a new product launch. Incorporate imagery that was quickly identifiable with sharp edges and precision.
Axis Performance Coatings
Updated existing logo to give more modern feel and make it pop on the retail shelves.
Bell Yard Bakery
Client requested a Sweeney Todd feel for their bakery's logo. The logo needed to work well on a brown paper bag and box. The baked goods they create use ground crickets to create a delicious gluten free crust.
Special Olympics Team
Harnessing the strength of the vikings inspired our team of olympians and helped rally the team to win several metals.
Bishops' Plan Insurance
Three was a very significant number to the stakeholders involved in this logo design. Because it is for the church the symbol of pillar strength was important and to show connections the capital became 3 abstract connecting triangles. Colors had been previously established in the old logo design and were carried through with a slight tweak to the red.
100 Year Celebration
Logo was needed to commemorate 100 years of the Cook County Adult Probation department. I incorporated center circle line art of the Cook County government logo and the braiding from the Cook County Circuit Court logo. Utilizing a simple blue banner called attention to the celebration while keeping the logo compact and judicial.
Veterans Suicide Awareness
Hockey Team Name and Logo Contest
The Sears Center minor league startup hockey team required naming and a logo. The Prairie Dogs name I came up with was a play on Illinois being nicknamed "the Prairie State" and the local business park is called "Prairie Stone." Focusing on family fun I used a family friendly illustration of a prairie dog.